We represent Hotels & resorts worldwide to the UK M&E market

Launched in September 2017, Amplified is a boutique sales representation agency based in London and we work exclusively with hotels, resorts and M&E venues in the UK and around the world.

Working closely with our network of agency and corporate buyers, we generate qualified leads for our representation partners, we help them to convert business and we raise their profile amongst UK M&E buyers.

Our focus is on large conferences, incentives and exclusive buy-outs, but we work across the whole M&E spectrum.

To read about some of our success stories, click here.

if you need to raise the profile of your property in the UK, here’s how we can help

  • Regular face-to-face and virtual sales calls on your behalf, with targeted agency and corporate buyers
  • Hosted sales missions in the UK
  • Exciting and original sales events for your brand, with senior buyers and decision makers
  • Familiarisation trips and educationals with qualified buyers
  • Targeted sales research and business development planning
  • Trade show representation
  • Press liaison & publicity generating activities

Plus

  • Content marketing
  • Copywriting
  • Social media & community management
  • MICE platform audits
  • SEO
  • SEM

As well as traditional face-to-face sales, we can help to position your brand online

From virtual sales events to targeted content marketing and community management strategies, we can also help you to reach MICE buyers online. If we make this much noise about our own brand, imagine how much noise we could make about yours.

Our results speak for themselves

Since we started just over two years ago, we have booked well over £2 million of M&E business into our partners’ hotels.

We have played key roles in supporting the launches of some of partners’ newest hotels; for example, we booked the first ever large groups at both the Leonardo Royal Amsterdam and Maison Astor Paris.

We have developed the business for little known brands in the UK such as Apollo Hotelstaking them from zero to almost €1 million per annum of confirmed UK MICE revenues within two years.

“We have been working with Paul and Amplified for over 18 months. They have quickly made a mark for our brand in the UK and they have helped us to implement an effective plan of action for the UK market and we can already see good results.”   Bregje Frens, Apollo & Leonardo Hotels

Meet the team

We’re a small but highly experienced team of hospitality professionals. With many years of combined experience, we’ve built up an enviable network of buyers to connect our partners with.

Paul Hutton Amplified Hotels

Paul Hutton Director

Paul launched Amplified Hotels in 2017. Prior to that, he headed up MICE sales for the UK GSO of Mövenpick Hotels in the UK, following years of senior on-property sales positions with brands such as Macdonald Hotels, QHotels and Radisson.

Muriel Renard, Sales Coordinator Amplified Hotels

Muriel Renard Sales Co-ordinator

Hailing from France, Muriel is our all important point of contact between our customers and our hotels. With many years of experience behind her with brands such as Mövenpick and Great Hotels of the World, Muriel joined the business in 2018.

how can we help?

Every new partnership starts with a conversation! If you’d like to set up an initial call to talk about your requirements and discuss how we can help, send an email to paul@amplifiedhotels.com or call us on +44 (0) 208 133 1232.

If we think we can make a difference, we’ll put together a carefully thought through no-obligation proposal highlighting the business we expect to be able to book into your venue(s), what we’ll do to target it and how we’ll grow your profile.

Amplified Hotels Events

Want to know more about what we do, and who we do it for?

We recommend exploring our website where you can find out all about the clients we work with, the types of events we specialise in and read about some of our success stories and our client testimonials.

Click here to head over to our homepage.

Let’s work together

Contact us today & request a proposal for representation.